Heber Valley is based in Utah and has tons of winter activities such as snowshoeing, ice castles, skiing, and other snowy activities.
Their objective was to get people to stay at their hotels overnight. A lot of people come for just one day, go skiing, and leave the same day. Our campaign focused on creating more things for families to do so that they would feel more inclined to stay and do everything they could. Thus creating their own winter adventure and story.